Last updated: 13 April 2026
Effective date: 13 April 2026
These Terms of Service ("Terms") govern your access to and use of the Beautiful Destinations website at beautifuldestinations.com and the Beautiful Destinations Content Operating System (the "COS" or "Platform"), together with any related services (the "Services"). The Services are provided by Beautiful Destinations Limited, a company registered in England and Wales (company number 09004889, VAT number 189825055), with registered office at 107 Cheapside, London EC2V 6DN ("BD", "we", "us", "our").
By using the Services you accept these Terms. If you do not accept them, do not use the Services. If you use the COS on behalf of a company or other organisation, you confirm that you have authority to bind that organisation and "you" means both you and that organisation.
BD provides a public website with information about our work, and the COS, a workflow tool for planning, producing, approving, publishing, and measuring social media content. Access to the COS is by invitation and is subject to a separate commercial agreement between BD and your organisation (the "Order"). If there is a conflict between these Terms and an Order, the Order prevails for the subject matter it covers.
You must provide accurate account details and keep them current. You are responsible for activity under your account and for keeping your credentials secure. Tell us straight away at security@beautifuldestinations.com if you suspect unauthorised use. Accounts are for named individuals. Do not share logins. We may suspend accounts that are shared, inactive, or used in breach of these Terms.
You must not:
You must follow the rules of any connected third-party platform (Meta, TikTok, YouTube/Google, LinkedIn) when you use the COS to act on your account on that platform.
The COS connects to social platforms through OAuth. When you authorise a connection you permit BD to act within the scopes you approve. You can revoke a connection at any time inside the COS or in the platform's own settings.
You confirm that:
If a platform changes its rules, we may change or withdraw features without notice. We are not liable for any loss caused by a platform's own actions (downtime, API changes, account suspensions, or content removals).
"Your Content" means any material you or your users upload, create, generate, or publish through the Services, including briefs, footage, images, edits, captions, and data imported from connected social accounts.
You keep ownership of Your Content. You grant BD a worldwide, non-exclusive, royalty-free licence to host, copy, transmit, display, and process Your Content to provide the Services, to enforce these Terms, and to comply with the law. The licence ends when you delete Your Content or close your account, except where we are required to keep copies by law or for the audit periods set out in our Privacy Policy.
You are responsible for Your Content. You confirm that it does not infringe any third-party right and that you have all permissions and releases needed (including from people shown in the content).
The Services, and all BD logos, software, documentation, and design elements, are owned by BD or its licensors. These Terms do not transfer any right to you except the limited right to use the Services under the Order. Feedback you send us about the Services may be used by BD without restriction or payment.
Parts of the COS use AI to draft, suggest, or analyse content. AI output may be wrong, biased, or unfit for your purpose. You must review and approve AI output before you publish it or rely on it. BD is not liable for decisions you take based on AI output without review.
BD will not use Your Content to train general-purpose AI models. Where we use third-party AI providers, we do so under contracts that forbid training on our inputs.
Fees, payment terms, and renewal rules are set out in the Order. Fees are non-refundable except as required by law or as the Order states. Late payment may result in suspension after written notice.
We aim to keep the COS available but we do not guarantee uninterrupted access. We may carry out maintenance, apply updates, or change the Services from time to time. Where a service level applies it is set out in the Order. Support is provided through support@beautifuldestinations.com during our normal business hours, or as the Order states.
Our Privacy Policy explains how we handle personal data. Where BD processes personal data on behalf of your organisation under the COS, a Data Processing Addendum forms part of the Order.
Each party must keep the other's confidential information secret and use it only to perform these Terms or the Order. This duty lasts for five years after the information is received, or forever for trade secrets.
BD warrants that the Services will be provided with reasonable care and skill. To the fullest extent permitted by law, all other warranties, conditions, and representations are excluded, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. The Services are provided on an "as is" and "as available" basis.
Nothing in these Terms limits liability that cannot be limited by law, including for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation. Subject to that:
You will defend and indemnify BD against claims, losses, and costs (including reasonable legal fees) arising from Your Content, your use of the Services in breach of these Terms, or your breach of any third-party platform's rules.
We may suspend or terminate your access if you breach these Terms, if continued access creates a security or legal risk, or if required by a third-party platform. We will give reasonable notice where we can. Either party may terminate as set out in the Order. On termination your right to use the Services ends, we delete Your Content in line with the retention periods in our Privacy Policy, and any clause that by its nature should survive (including Sections 5, 6, 11, 12, 13, 14, 16) will survive.
These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that either party may seek injunctive relief in any competent court to protect its intellectual property or confidential information.
Notices to BD must be sent to legal@beautifuldestinations.com and to Beautiful Destinations Limited, 107 Cheapside, London EC2V 6DN, United Kingdom. Notices to you will be sent to the email on your account.
We may change these Terms. Material changes will be notified by email to active account holders at least 30 days before they take effect, unless the change is required by law or a third-party platform on a shorter timeline. Continued use after the effective date is acceptance.
These Terms, together with the Order, the Privacy Policy, and any policy referenced in them, are the entire agreement between the parties for the Services. If any provision is held unenforceable, the rest remains in force. Neither party is liable for failure caused by events outside its reasonable control. You may not assign these Terms without our written consent; we may assign to a group company or to a successor in a corporate transaction.
Consumer rights. The COS is a business tool and is not sold to consumers. If you access the public Website as a consumer, nothing in these Terms limits or excludes any statutory right you have under applicable law (including the UK Consumer Rights Act 2015) that cannot be waived by contract.
