Turkish Airlines

Turkish Airlines

Turkish Airlines

Converting Champions League interest into bookings

150M+

Views

$3M

Earned Media Value

$100K+

Bookings

Approach

Created lower cost, higher quality, shoppable content for flagship campaign that drove direct bookings from our channels.

Results

The #1 most viewed video ever on Turkish Airlines Tiktok & Instagram channels.

Impact

Replaced large, traditional production approach (100+people, 3 month lead time, multi-million dollar budget) with lean, agile team (3 people, shorter lead time, thousands of dollars) driving significant cost savings. Also drove over $100K+ in bookings using unique link & promo code on Beautiful Destinations channels.