150M+
Views
$3M
Earned Media Value
$100K+
Bookings
Approach
Created lower cost, higher quality, shoppable content for flagship campaign that drove direct bookings from our channels.
Results
The #1 most viewed video ever on Turkish Airlines Tiktok & Instagram channels.
Impact
Replaced large, traditional production approach (100+people, 3 month lead time, multi-million dollar budget) with lean, agile team (3 people, shorter lead time, thousands of dollars) driving significant cost savings. Also drove over $100K+ in bookings using unique link & promo code on Beautiful Destinations channels.