The Burj Al Arab is arguably the most iconic hotel in the world.
At seven stars, it is globally known for its luxury and extravagance and is the jewel in the Jumeirah hotels and resorts crown.
After years of intrigue and curiosity, they have opened the Burj to the public, and the infamous royal suite as a tourism attraction to show the world the highest echelons of luxury hospitality.
They asked BD to craft a campaign to intrigue and invite guests to experience the delights of the Burj, and we responded with a campaign to literally, ‘Redefine Wonder’.
Themed around a concept of alice stepping into wonderland, and the hotels iconic Butler as our talismanic ‘White Rabbit’ guide, we crafted a story of intrigue to show the world how they can experience the reality defying wonders of the burj first hand.