Launch Campaign - Content and Experiential
Launching the world's biggest observation wheel
Data & Analytics
Billed as the highest-profile attraction Dubai has ever launched, Ain Dubai needed a ground-breaking campaign to get the world's attention and drive sales.
We created an adrenaline fueled, fly-through experience using proprietary first person view drone technology to showcase the attraction and its surrounding food, beverage and entertainment outlets. We used cutting edge super slow motion videography to capture unique personal moments of key product offerings provided in Ain pods and followed the journey of a young couple enjoying all the experience has to offer.
Using multidisciplinary teams of drone pilots, mobile phone shooters, cinematic videographers and photographers we created content for every marketing outlet Ain Dubai could be on with a fully integrated distribution strategy that launched content on Beautiful Destinations social channels at the same time as paid, partner and influencer activity driving awareness across the globe and supporting the brands owned social, out of home, TV & Radio and IRL activations.
Ain Duabi is the world's biggest and tallest observation wheel located on Bluewaters Island, near the Dubai Marina in Dubai, United Arab Emirates. 250m in the sky Ain is dubai’s latest entertainment hub and offers much more than astonishing 360-degree views. Extraordinary parties, entertainment, concerts, MICE events, venue hire and custom-made creative celebrations.