What’s In Your Backyard is a celebration of the beautiful local spots that are within driving distance of your home. For many of us, Travel is associated with hopping on a flight and going somewhere completely foreign. However, there is local beauty in every corner of the world that currently can be captured safely and responsibly. Given 2020 has been a year of change for Travel, Beautiful Destinations wants to put a local spotlight on our community, their homes and show that Travel is as much about exploring the hidden gems around you as it is venturing somewhere foreign.
This is a 2-3 minute video format shot solely using a phone and a drone. The goal here is for anyone to be able to make it with the device that’s in their pocket. If you don’t have a drone then a fully mobile video is absolutely fine. This mobile focus will give the video a POV (point of view) style. We’d recommend you mix in multiple perspectives and angles of each location and experience, focusing on quicker cut editing.
The mobile style and voiceover is meant to make the piece more relatable and achievable for the everyday traveler. Drone content adds further wow factor and helps establish the destination but again, this is not essential.
Your video should be brought to life through a voice over narration. Think of it as a reflective “storytime” piece of content that focuses on a wow factor local destination or experience that is close to your home. One way of looking at this is to imagine you were explaining that “must do or must visit” location or experience to a friend, that’s never heard of or been there. How would you get them excited about visiting and experiencing that place? Think about keeping the content engaging, fun and adding value or insight.
Let’s see what you’ve got!