COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Its impacts are far-reaching, from healthcare to supply chains to family life at home. While it might not seem evident right now, tourism boards and travel brands have the power to help both the public and themselves through this crisis.
It’s hard to have a conversation, tune into the news, or scroll our feeds without being inundated with information about COVID-19, or coronavirus. The virus sweeping across the globe is having huge economic implications across almost every industry from finance to entertainment, but especially travel.