Maximizing Engagement: The Power of Carousels on Instagram

We're seeing 1-4 million views on carousel posts, consistently outperforming expectations and proving there's incredible untapped potential in this format.

Carousels are stopping the doom scroll - inviting people to pause, swipe, and explore. Here's why travellers (and platforms) love them:

→ Slower consumption: Viewers linger over each frame, absorbing more detail → Mixed media: Combine stills and video for richer storytelling

→ Sticky content: Guides and itineraries get bookmarked for future trips

→ Deeper connection: More space to share the why behind destinations

They have now evolved into a highly engaging format that can deliver massive reach when used strategically.

Hannah Rose, our Head of Social who manages a 50M+ travel community shares, how to make them work:

→ Lead with a scroll-stopping cover image or clip

→ Tell a story in sequence, building anticipation with each slide

→ Mix wide shots, close-ups, and motion for visual variety

→ End with a clear call-to-action: save, share, or explore

When you give your audience more to explore, they give you more of their time, and the algorithm rewards it.